Do you experience slowdowns in your business? If so, you’re not alone. But, these CAN be avoided. All it takes is a simple strategy to keep your name in front of both customers and prospects year-round. A great way to achieve this is with a newsletter.
Both small businesses and large corporations use newsletters, and for good reason: they’re highly effective and very powerful. Why? Sending a newsletter to clients and prospects gives you an informative way to provide the reader with information and benefits that make them want to call you again and again. Plus, once you know a prospect is interested in your services, just add them to your address list, send them the newsletter, and watch them convert into a customer!
There’s an added benefit – a good newsletter encourages clients to use MORE of your services by giving you a medium to weave together promotional language with your company’s news. Plus, a newsletter offers an effective way to encourage your clients to refer you to their neighbors and friends. In essence, a newsletter keeps the lines of communication open, encouraging your clients to keep calling you and offering you a way to let them know you’re interested in making sure they’re happy and satisfied with the service.
Here’s how to make your newsletter ultra- effective and sales-driven:
1. Set a goal for your newsletter. What do you want your newsletter to achieve? You likely want the newsletter to promote your services and increase awareness of your company, but what else do you want it to achieve? Perhaps you want to increase your customer base. Or maybe you just want to keep your customers better informed. Whatever your goal, track the results to make sure you’re reaching that goal.
2. Determine how often your newsletter will be sent out and then send it out consistently. While highly effective, a newsletter takes time to create; if you’re not sure how to create one, you’ll find yourself starting a newsletter only to abandon it when something more urgent comes along. So, before you even start, decide how big the newsletter will be and how often you want to send it out. Keep in mind that you need to keep your name in front of customers, so sending one out every 2 to 3 months is ideal. If creating a newsletter sounds like lots of work to you, check out our 12 month CASH COW marketing kit offered below – it provides 4 different formats for complete content-filled newsletters, a real time and $ $ saver.
3. Create information in your newsletter that helps you achieve your goal AND builds customer loyalty. Most newsletters can be filled with tips and articles that tell your customers what services you offer, news about your company, and promotions to encourage them to try new services. If you plan to send the newsletter to prospects, you might also include testimonials, information on scheduling an appointment, and promotions for trying your services.
4. Build name recognition. This starts with including your logo and company name on every newsletter. Sounds simple, but as soon as your client sees your logo and company name, you’ve started establishing name recognition with them. Take it a step further and use the mailing area for your logo, slogan, and any other information that encourages the recipient to open the newsletter immediately. This could include a monthly special, an invitation to open the newsletter and get a special offer inside, etc.
Put these ideas to work, and soon you’ll have a newsletter that not only keeps your customers coming back for more, but also eliminates those dreaded slumps and slowdowns!