Everyone is on Social Media these days. If you made the jump, you made the right decision. You didn’t want to get lost in the past. It might have been a confusing and rough road keeping up with those millennials but you’ve made it! Social Media has changed the game of marketing and propelled us into a new era of branding and customer interaction. Now, your business can stay relevant and bring in more customers through clever Facebook and Twitter posts, through interesting pins to your board (Pinterest), and blogging away with keywords. Yippie! Yet, with all these new marketing avenues, the streets can get crowded…
Social Media Overload. As more and more people jump on the Social Media train, it can get overloaded with content. Your customers can quickly scroll over your Facebook or Twitter posts, or just simply ignore them because their feed is overwhelmed by posts from their friends, other businesses, event pages, followers, etc.
Blog One-Way Messaging. Blogging, like Facebook, Twitter, Pinterest, etc. has also proven to be a meaningful way to communicate with consumers. Blogging creates an open dialogue with customers which, is a strategic way to create loyalty and draw traffic to your business. But still, there are issues with blogging because your clients have to take the initiative to visit your blog’s website. I call it blog one-way messaging. If they don’t come to your blog, they aren’t going to see your message.
For these two reasons; social media overload and blog one-way messaging, your customers may ignore or not even see your post depending on the time, their mood, or their preferences that day. So how can you ensure the communication gap is filled in your consumer engagement approach? If you don’t already, have an email marketing strategy. Have you thought of an enewsletter?! I know you’re probably thinking “more work?! I’m already swamped with new clients, social media, and putting out fires.” But if you ever experience slow months in your business, this could be a simple and direct way to keep your name in front of both your customers and prospects year-round. Your newsletter won’t overload your customers’ social media feeds and your customers won’t have to take the initiative to visit your blog.
Most newsletters can be filled with tips or articles that tell your customers what types of services and products you offer, news about your company, and promotions to encourage them to BUY or at least TRY your service or products! And don’t be afraid to recycle social media content in your newsletters. With a quality newsletter you will be able to turn prospects into customers, and customers into ambassadors.