Want to make sure your direct marketing mail gets opened by prospects who are ready to buy? Put these 4 tips to work and watch your sales increase:
Hand write the outside and make it look like a personal note.
Laser print the addressee information directly onto nice stationary and put a return address with no company name.
Address the envelope with labels like other direct mail, but print or put a label on the outside that has an outstanding offer that attracts the reader to open it.
Be weary of tricking the reader to open the mail with gimmicks like making the envelope look like a tax notice, because it may get opened, but leave a sour taste in the readers mouth.